A small cake and confectionery came to us looking for a complete identity for their new business. Their dream was to own a mobile “Sweet Shop” for events and pop-up sales that would supplement a traditional storefront cakery. It had to be fun, it had to be bright, and it had to stand out in a cupcake-crazed market.
We talked with the client extensively about their vision for their business. They weren’t looking to just cash in on a fad, they wanted something they could build a following around. With creative cake-making at the core, they wanted an identity that would set them up for years of growth. They got a big boost when they were featured on an episode of TLC’s Cupcake Wars – and won!
Complete Business Identity
New Business Branding
Food Truck Wrap
Let Them Eat Cupcakes.
Whimsical, Fun, Bright
Eye catching colors that stand out in a crowd.
A Different Kind of Mobile
Food truck wrap design for on-location sales.
Packaging, Stickers, T-shirts, and More
Promotional items that let customers spread the word.
A Sweet Client
The people behind The Sweet Divine are a terrific couple with a wonderful business. It was fantastic to see them building a business from the ground up, creating a following for their tasty delights. We were so glad to be a part of them realizing their dream.